Innovation and Company Design
- Perform qualitative and quantitative user, market and competitive landscape research to identify unaddressed business opportunities to launch new products and services, leveraging design thinking methodology.
- Design business cases for new products and services, including business model, value proposition, financial model and organizational plans.
- Assessing market size of potential opportunities, triangulating various sources of data.
- Validate ideas in-market and iterate based on learnings, leveraging agile and lean methodologies.
- Prepare investor presentations.
Relevant experience:
- I founded my own restaurant business in Mexico in an emerging category (vegetarian food), writing business case and raising funds from 10 investors.
- Led the market research, company design and MVP pilot of first Mexican start-up of company builder Polymath Ventures, in the home improvement industry, leveraging design thinking, ethnographic research, behavioral psychology, agile ops, and strategy consulting methodologies.
- Helped an NGO prepare the business case for an innovative women-centered healthcare social enterprise.
- Developed business case for a novel Robotic Process Automation service offering for a global IT company.
- At McKinsey, I designed and launched first-of-its-kind digital learning content hub for on-demand learning for McKinsey consultants globally. Led the launch of McKinsey´s first Wellbeing and Mindfulness digital and social learning platform.
Company Launch, Product-Market Fit, and Growth
- Help start-ups define, test and iterate on strategies and initiatives to find product-market fit and subsequently grow/ scale.
- Act as interim C-level or VP-level to fill urgent and critical leadership gaps.
- Help pivot lagging or underperforming start-ups leveraging lean, agile and design thinking methodologies.
- Project manage the set-up of new businesses (e.g., legal, administrative).
Relevant experience:
- Interim CEO of restaurant start-up in Mexico City; managed administration, pricing, finance, strategy, HR, marketing, catering/events, innovation, fundraising, investor relations. Achieved first break-even month with a product-pricing-service redesign.
- Interim COO/CPO of after-school education start-up in Colombia; implemented a successful members retention initiative and managed Winter Camp program with over 150 kids.
- Drove the international expansion of company builder Polymath Ventures from Colombia to Mexico and hired, trained and mentored a multi-disciplinary team of five; managed local admin, legal, HR, PR, finance.
- Led pivot of under-performing restaurant portfolio company at Polymath Ventures, leveraging new user and industry insights.
Learn more about me and the Strategy consulting services I offer.